Tuesday, September 22, 2009

The Story of Stuff

Yesterday I finally got around to watching “The Story of Stuff.” Even at its totally ADHD-digestible 20 minutes, I hadn’t made it a priority because some part of me kept thinking, “I already know that.” But Annie Leonard’s disarmingly simple presentation hits home the message that our linear, unsustainable relationship with Stuff is coming apart, for better and for worse, and that we have a fundamental opportunity right now to redefine that relationship, close loops, create sustainable cycles, and change the way we do business. If we don’t, the results will cause (and to some extent already are causing) cultural indigestion and crises of gargantuan proportions in the health of human society. Alarmist? It only sounds alarmist to anyone who’s addicted to the functioning of the linear model of Stuff and who, like an ostrich, pretends not to see what comes out the back end.

Click here to watch The Story of Stuff, and please leave a comment with your thoughts and impressions.

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